Barkingside Festival celebrates Independent shops in style on 4th July 2017

Step by step guide to Indie Redbridge shops getting involved

The problem:

  1. Independent shops are not treasured and find it difficult to compete with chains Catwalk dog jumping in pooland online sales.
  2. Independent Retail Day and Month is an opportunity to help indie shops but it has not been celebrated in Redbridge recently
  3. Barkingside’s lovely town square, the Ken Aston square by the library, has not been used for community events although that was part of the agreement to having it built
  4. Only 2 shops turned up when council business liaison officer Daniel Moore called a meeting for Barkingside shop keepers earlier in the year.

The glimmers of hope:

  1. Harvey Sharpe a Barkingside resident – tireless campaigner for Ken Aston Square to Ana Melanie Harveybe used and he knows EVERY shop keeper on the High Street personally – he welcomes every new shop keeper and keeps in touch ūüôā
  2. Ana Amika Pindoria, owner of Hi-Juice tutoring and business coaching on the High Street, wants to help independent shops to develop their businesses to make them more successful. ¬†She’s up for helping with the event
  3. Barkingside business hub set up in January in the friendly, indie Chequers pub and created energy and interest in Barkingside. They are up for  it.
  4. Vision are willing to work through the barriers to community groups running events on the Square
  5. Barkingside has loads of independent shops

What we did:

  1. Created our vision- shops on the square, food, activities, fun, entertainment, energy, Sambal stall is busynetworking, finding new customers, building community spirit
  2. Engaged indie shops in our vision: walked, talked, encouraged, lots of positive energy, regular updates, keeping in touch
  3. Publicity: Nice flyers, brochure for promotion (paid), great Recorder feature and photo
  4. Pulled the event together: music, site services,  electricity,  involved partners, promotion

What the indie shops did!

  1. They organised extra staff, came up with activities on the square, sold lovely food, gave away free food,  ran demos, networked
  2. They were: Arabella – House of Beautiful hair, Catwalk Pets and Aquatics, Chequers Pub, Coffee Time – coffees, pastries, cakes, smoothies, ice creams, Elite Vision – designer frames and expert eye care, Eye Candie –exclusive fashion boutique, Fully Floral – ¬†flowers for every occasion, Get Smart – we really care about student success, Hi-Juice – helping business owners find the right ingredients for ¬†their success,¬†Patricija – Lithuanian delicatessen with speciality meats and cheeses, Sambal – ¬†Sri Lankan and South African cuisine. (will add links later)

Some results:

  1. Know other shop keepers  Рwill go  into each others shops now
  2. Got information about reducing costs by recycling
  3. The Police will have their cup of tea with residents in Coffee Time and not Costa!
  4. Good chance of having found new customers and increased profile
  5. Feel more part of Barkingisde life and Barkingside business community
  6. Want to do it again.

See the video:

And the promotional brochure of 10 fabulous independent shops on Barkingside: 

Barkingside Indie shops brochure


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