Monalisa’s main tip to start-ups – your brand must be authentic and the real you

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Jaswant showing Monalisa her new logo

Thanks to Monalisa Chukwuma for a fabulous session at entrepreneur’s club this week on branding. 10 start-ups attended and gave the session a thumbs up for help and clear ideas for branding in 2016.

Here are some of Monalisa’s tips:

  • Your brand is what other people articulate about you, how they see you, so you have a brand already.
  • To develop your brand, it needs to be the real you/your business, so congruent, authentic imageand consistent.  Don’t think what your customers want (outside focus) but what is special about you -what  you offer,who you are (an inside focus)
  • If your brand is about a good quality and good customer service, then concentrate on giving the client what they want, whether or not it takes a lot longer and therefore goes over your time allocation and quote.  The customers satisfaction is worth more than the income for your brand.
  • It’s good to blog. Blogs need to be professional if you use Linked In.  One of Monalisa’s blogs brought in 3 contracts totalling £10,000.
  • Because your brand is authentic and your business is part of you, you need to ‘be your brand’ at all times – so no tittle tattle, no unprofessionalism, no off-guard moments.
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Jitendra talking through his LED light invention

Thanks so much to Monalisa for staying for an extra hour or two to offer support, encouragement and tips to the start-ups that attended.  Much appreciated!

Oh, and well done to Stephanie and Amanda who have started their 2016 marketing calendars following advice at the entrepreneur’s club last week! 🙂

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Stephanie and Amanda with their 2016 handmade marketing calendars!

 

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