As a CIC or charity you can ask for favours – do! That’s how they got their various radio station premises.
Volunteers are important. Managing them takes time and expertise but the radio could not manage without them.
There’s no money to be made in radio – therefore East London Radio has a TRADING ARM. With this its sells training (eg radio, twitter, social media) to fund the radio.
Create a big network of partners!! Just keep on going with this. So could mean you!
Twitter has been enormous for promotion. Has a very big following and happy to promote (retweet) all community orientated projects. @EastLondonRadio
QUESTIONS from Start-ups –
- How did you start tweeting? Looked at who was looking at other radio stations and searched all Twitter handles any East London name in it – eg Hackney, Redbridge, Leytonstone, Ilford…. and followed them and always thank them for if followed back.
- How can you promote start-ups on the radio? We are happy to promote you for a small donation (CICs for free). We have a regular business programme too.
Loads of great networking took place with one-to-one informal mentoring by Muhammad, Karen, Begonia and Dee.
Great to see Toni and baby from Organic Ilford and Peter Hancock Director. Hope the networking with East London Radio was useful!
Have a look at the short video below to see what it was like...