Thanks to Angelique Parvez for (2nd from right) speaking at the enterprise club this week. She set up the D-style Dance Fitness business due to her love of dance and the importance of fitness for health. She has a corporate business background and once she had children managed to carve out freelance work and the D-style business to fit in with family life. She obtained her role as lecturer in business strategy at UEL by being very persistent in keeping in touch although it took over a year before she got her first small contract.
D-style dance fitness has now become an established class in local gyms despite having to compete with the zumba class business which is so well known and organised. This uses a range of music styles for women to keep fit. She uses a Facebook page as her main marketing tool and advises regular updates to keep followers interested. She talked about when she offers free sessions as a way of getting exposure
Angeliques insights into the thinking and processes was a valuable contribution to the start-ups.
Comments from some start-ups about what was useful
A reality check on the lead-in times to turn contact into contract.
To progress with social media – Angelique gave us a good link for that
The importance of taking a next step.