Thanks to Stephanie who shared her journey so far as a new start-up.
Stephanie has trained over the last 4 years and has spent 2013/14 establishing a clinic in her home. She is mainly using word of mouth plus free or introductory offer prices to build up customer base. She now has 6 regular osteomyology clients but is aiming for a 4 days a week clinic with 60+ clients per week.
Stephanie’s advice to start-ups – practice on your friends, and give freebies. For therapies that people don’t know much about, they will be suspicious, scared and also concerned about costs: don’t take rejections personally, and be prepared to tell people what you are doing. Also spend as little as you can on marketing – use facebook to put your information, use word of mouth, and maybe buy a roll-out banner to take with you.
Our advice to Stephanie: we loved her graphic, and others she showed us, and we think she should definitely add this to her start-up as a supplementary income. She seems talented, she finds it easy, and we think there is a market for this, particularly for start-ups.
To get in touch with Stephanie for either a osteomyology taster session or graphics design: email: firstname.lastname@example.org, phone 07808 857097 or visit her facebook page https://www.facebook.com/O.c.o.t.bluelotus?fref=ts
Good news: Stephanie thinks the enterprise club is a valuable networking and learning opportunity and plans to attend from now on.